I was approached by Lauren who was starting this deliver business with her husband and Mom. The concept was to deliver fresh produce to your doorstep as often as you needed. Being a mother she knew how important it was that her children had the best and most nutritious food available to them to avoid eating sugar and preservative loaded snacks and meals. She is also works full time running her own practice so she understands that even though you have the very best intentions for your child sometimes you just don’t have the time to get the fresh fruit and veg. With this as inspiration she came up with the idea to have a service where you order and pay online and have the food delivered right to your door.
Client: Real Goods
Project Type: Brand design, Stationery Design
Designers: Sarah Fairhurst
Branding design that included primary logo, secondary logo, sub-marks, colour palette, font choices and style guide.
Business card, email signature and letterhead design